Product Launch and Visual Merchandising
About Project
During Hush Homewear’s annual End of Season Sale in the summer, I collaborated with the eCommerce and CRM teams to support the launch of the ‘Holiday Hit List’ marketing email campaign. My primary responsibility was to prepare and visually merchandise the associated landing page, “Sale Holiday Picks,” on Salesforce.
This landing page was linked to the email campaign’s call-to-action buttons, serving as a key entry point for customers. I ensured the featured products from the email were positioned at the top of the page for optimal visibility and customer engagement.
This project provided an opportunity to apply my visual merchandising skills, ensuring a cohesive and enticing presentation of sale products aligned with the campaign’s holiday theme.
Tools used
Landing Page
